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BDMetrics’ “eventSocial” Debuts to Attendees of the DMA09 Conference & Exhibition

Attendees utilize new online networking platform to see which of their contacts are attending the show

BDMetrics, Inc. today announced the launch of its “eventSocial” online networking platform for tradeshows, conferences and events. eventSocial debuted to attendees of the DMA09 Conference & Exhibition, who utilized the platform to determine which of their contacts are registered to attend the show. eventSocial matches attendees’ selected social, professional and email networks to the event’s registration database. Attendees can in turn send invitations to attend and/or meet at the show directly to their contacts from the eventSocial interface.

“On October 17, 10,000 attendees from over 50 countries will come together at DMA09 to share solutions, insights, ideas and advice,” said Paul McDonough, vice president of conferences and events for the Direct Marketing Association (DMA). “With eventSocial, our goal is to make it easier for our attendees to connect with their best customers and contacts. So far, the response to this new service has been overwhelming. We couldn’t be more excited about the opportunities it affords our attendees and our event.”

In just three days, 687 attendees sent 3,265 invitations to attend DMA09 via eventSocial. 104 invitations to meet at the show were sent to those contacts already registered to attend. Among attendees’ online networks, LinkedIn was the most popular – representing 60% of the networks scanned and 98% of the contacts emailed.

Added Karina Pena-Garcia, senior marketing director for the DMA, “Referrals are a great way to attract new attendees to our show. Now we can measure and maximize these referrals with eventSocial, increasing our show’s viral reach and resulting registrations.”

The DMA09 Conference & Exhibition will be held from October 17 through October 22 at the San Diego Convention Center. eventSocial remains available for use by all registered DMA09 participants at https://www.b2bmetrics.com/dma09.