With eventMetrics, you can validate the power of your tradeshow investment to the powers that be. Plus, with the insight to better plan and profit from the next show, you can ensure ever-increasing returns.

Metrics for your event will include:

Microsite Traffic. Your exhibitorMicrosite expands the basic exhibitor page within the show’s online portal into a comprehensive resource featuring your products, news and more. Your pre- and post-show performance reports will detail exactly how many people visited your microsite – as well as how they got there and what actions they took.

Prospect Reach and Response. BDMetrics is the only provider to be fully integrated with the tradeshow registration process, enabling you to identify and target your most valuable attendees online. With our eventMetrics technology, you can measure the number of prospects reached, the number of leads collected, planned booth visits and more.

Impressions, Click and Clickers. You benefit from high-impact advertising on the show portal, show-floor kiosks and e-newsletters, plus the metrics to prove performance. Detailed reports highlight impressions and clicks by platform, creative size and more – down to the company and title of those viewing and responding to your advertising.

Who Viewed What. Your streaming video news station is placed on your microsite within the online portal, as well as on your company website. With insights into who viewed what and for how long, you get a glimpse into what messages are resonating best with your audience.

Reach on the Show Floor. Exclusive sponsorship of the mobile show portal puts your brand directly in attendees’ hands. Reports detailing platform usage and sponsorship impact measure just how many hands you reach and how they respond.