“It’s an exciting time to join the Three Stage Media team,” said Mr. Ostroff. “The past year has seen the Company transform its business and develop a suite of high-value, low-cost products that is poised to reshape the events industry.  I’m thrilled to come aboard at such a critical juncture and help deliver the true potential and growth of the Company’s offerings.”

Mr. Ostroff has more than 20 years of operational, financial, technical and marketing experience, having served as chief marketing officer at VetCentric, chief executive officer at Rovion and chief operating officer at Sinclair Ventures.

“At Three Stage Media, we combine the power of traditional face2face events with today’s top interactive trends and technologies,” said Mollie Spilman, chief executive officer of Three Stage Media. “Len’s experience with both traditional and digital media, combined with his technical expertise and marketing savvy, make him the perfect president to help build our products and lead our business.”

How It Works

1. Attendees’ online contacts are matched with the event’s registration database.
2. Attendees can invite registered contacts to meet at the show.
3. Attendees can invite those not yet registered to attend the event.

Buyers, suppliers and industry insiders leverage biziDocs to search for and request company and product information all year long.

Leverage biziDocs as your long-term collateral distribution solution to increase your leads and visibility after the show. You will know what documents were distributed and to whom – increasing your insight and interaction with attendees beyond the show floor.

• Len Ostroff, President and CEO
• Marc Rubin, Chief Financial Officer
• Margot Van Black, Vice President of Operations
• Chris Montanti, Director of Business
  Development

Investors:

• Valhalla Partners
• Greenhill SAVP
• The Grosvenor Funds
• New Markets Venture
• Maryland Department of Business
  and Economic Development

Products:

• virtualTotebag
• biziDocs
• eventSocial
• eventMobile

The company’s new product suite includes:

• virtualTotebag: This eco-friendly alternative to printed collateral enables attendees to request, store and share speaker presentations, exhibitor brochures, video demonstrations and more online.
• New! biziDocs: Exhibitors can share their collateral with customers all year long via Three Stage Media’s biziDocs library. With biziDocs, exhibitors will know what documents were distributed and to whom.
• eventSocial: With eventSocial, event participants can scan their contacts to determine who is registered for the event. From there, participants can send invitations to attend and/or meet at the show directly to their contacts from the eventSocial interface.
• eventMobile: Three Stage Media’s eventMobile application features a mobile exhibitor directory, session schedule and GPS-like mapping to help attendees find their way within and around the exhibit hall.

“Five years ago, BDMetrics transformed the events industry with the first-ever search and planning platform – which has been leveraged by over 100 tradeshows,” said Mollie Spilman, president and chief executive officer of Three Stage Media. “Today, we are shifting our focus toward a new suite of high-value, low-cost products that will once again break ground and barriers for face2face events. Go green, go social, go mobile – we are excited to bring the latest and greatest interactive trends and technologies to the events industry.”

BDMetrics, Inc. today announced the launch of its “eventSocial” online networking platform for tradeshows, conferences and events. eventSocial debuted to attendees of the DMA09 Conference & Exhibition, who utilized the platform to determine which of their contacts are registered to attend the show. eventSocial matches attendees’ selected social, professional and email networks to the event’s registration database. Attendees can in turn send invitations to attend and/or meet at the show directly to their contacts from the eventSocial interface.

“On October 17, 10,000 attendees from over 50 countries will come together at DMA09 to share solutions, insights, ideas and advice,” said Paul McDonough, vice president of conferences and events for the Direct Marketing Association (DMA). “With eventSocial, our goal is to make it easier for our attendees to connect with their best customers and contacts. So far, the response to this new service has been overwhelming. We couldn’t be more excited about the opportunities it affords our attendees and our event.”

In just three days, 687 attendees sent 3,265 invitations to attend DMA09 via eventSocial. 104 invitations to meet at the show were sent to those contacts already registered to attend. Among attendees’ online networks, LinkedIn was the most popular – representing 60% of the networks scanned and 98% of the contacts emailed.

Added Karina Pena-Garcia, senior marketing director for the DMA, “Referrals are a great way to attract new attendees to our show. Now we can measure and maximize these referrals with eventSocial, increasing our show’s viral reach and resulting registrations.”

The DMA09 Conference & Exhibition will be held from October 17 through October 22 at the San Diego Convention Center. eventSocial remains available for use by all registered DMA09 participants at https://www.b2bmetrics.com/dma09.