In the News

Three Stage Media Names Len Ostroff President and COO

Three Stage Media, Inc. today announced that Len Ostroff has been appointed the Company’s president and chief operating officer, effective January 1, 2010.  In this role, Mr. Ostroff will oversee technology development, sales, marketing and operations for the Company.  Three Stage Media’s product suite leverages green, social and mobile technologies to extend and enhance the power of face2face events.

“It’s an exciting time to join the Three Stage Media team,” said Mr. Ostroff. “The past year has seen the Company transform its business and develop a suite of high-value, low-cost products that is poised to reshape the events industry.  I’m thrilled to come aboard at such a critical juncture and help deliver the true potential and growth of the Company’s offerings.”

Mr. Ostroff has more than 20 years of operational, financial, technical and marketing experience, having served as chief marketing officer at VetCentric, chief executive officer at Rovion and chief operating officer at Sinclair Ventures.

“At Three Stage Media, we combine the power of traditional face2face events with today’s top interactive trends and technologies,” said Mollie Spilman, chief executive officer of Three Stage Media. “Len’s experience with both traditional and digital media, combined with his technical expertise and marketing savvy, make him the perfect president to help build our products and lead our business.”

BDMetrics is Now Three Stage Media

BDMetrics, Inc. today announced that it has changed its company name to Three Stage Media, Inc. The new name reflects the company’s new suite of interactive solutions, which enables event participants to connect and collect information online, offline and on-the-go.

The company’s new product suite includes:

• virtualTotebag: This eco-friendly alternative to printed collateral enables attendees to request, store and share speaker presentations, exhibitor brochures, video demonstrations and more online.
• New! biziDocs: Exhibitors can share their collateral with customers all year long via Three Stage Media’s biziDocs library. With biziDocs, exhibitors will know what documents were distributed and to whom.
• eventSocial: With eventSocial, event participants can scan their contacts to determine who is registered for the event. From there, participants can send invitations to attend and/or meet at the show directly to their contacts from the eventSocial interface.
• eventMobile: Three Stage Media’s eventMobile application features a mobile exhibitor directory, session schedule and GPS-like mapping to help attendees find their way within and around the exhibit hall.

“Five years ago, BDMetrics transformed the events industry with the first-ever search and planning platform – which has been leveraged by over 100 tradeshows,” said Mollie Spilman, president and chief executive officer of Three Stage Media. “Today, we are shifting our focus toward a new suite of high-value, low-cost products that will once again break ground and barriers for face2face events. Go green, go social, go mobile – we are excited to bring the latest and greatest interactive trends and technologies to the events industry.”

BDMetrics’ “eventSocial” Debuts to Attendees of the DMA09 Conference & Exhibition

Attendees utilize new online networking platform to see which of their contacts are attending the show

BDMetrics, Inc. today announced the launch of its “eventSocial” online networking platform for tradeshows, conferences and events. eventSocial debuted to attendees of the DMA09 Conference & Exhibition, who utilized the platform to determine which of their contacts are registered to attend the show. eventSocial matches attendees’ selected social, professional and email networks to the event’s registration database. Attendees can in turn send invitations to attend and/or meet at the show directly to their contacts from the eventSocial interface.

“On October 17, 10,000 attendees from over 50 countries will come together at DMA09 to share solutions, insights, ideas and advice,” said Paul McDonough, vice president of conferences and events for the Direct Marketing Association (DMA). “With eventSocial, our goal is to make it easier for our attendees to connect with their best customers and contacts. So far, the response to this new service has been overwhelming. We couldn’t be more excited about the opportunities it affords our attendees and our event.”

In just three days, 687 attendees sent 3,265 invitations to attend DMA09 via eventSocial. 104 invitations to meet at the show were sent to those contacts already registered to attend. Among attendees’ online networks, LinkedIn was the most popular – representing 60% of the networks scanned and 98% of the contacts emailed.

Added Karina Pena-Garcia, senior marketing director for the DMA, “Referrals are a great way to attract new attendees to our show. Now we can measure and maximize these referrals with eventSocial, increasing our show’s viral reach and resulting registrations.”

The DMA09 Conference & Exhibition will be held from October 17 through October 22 at the San Diego Convention Center. eventSocial remains available for use by all registered DMA09 participants at https://www.b2bmetrics.com/dma09.

BDMetrics’ Mollie Spilman Receives a “Brava” Women Business Achievement Award from SmartCEO

BDMetrics’ CEO Mollie Spilman was one of 25 women recognized for growing successful companies and contributing back to the community through philanthropic acts. Check her out in the July edition of SmartCEO (pg.55).

PCMA’s Convene Magazine: “Thinking Outside the Bag”

“We allowed session attendees to plug the code number for each session into their cell phone, and they could later download the PowerPoint presentations and handouts – eliminating all the printing of the handouts,” (said ISA President Brian McNamara). Hear what else McNamara had to say about BDMetrics’ Virtual Totebag in this article from PCMA’s Convene Magazine.

EXPO Magazine: “Virtual Totebags Let Attendees Stash Swag Digitally”

At the International Sign Expo (ISE) in April, attendees produced less waste and avoided lugging heavy tote bags of trade show paraphernalia by using the Virtual Totebag, a new product from BDMetrics that allows attendees to take it all home — digitally. Click here to view the complete article from Expo Magazine.

Tradeshows Go Green with BDMetrics’ “Virtual Totebag”

New Technology Enables Tradeshow Attendees to Collect Session Content and Exhibitor Collateral via Their Mobile Devices

BDMetrics, Inc. today announced the launch of its new "Virtual Totebag," an eco-friendly solution enabling tradeshow attendees to request, receive, store and share session content and exhibitor collateral via their mobile devices.

"No more frantically scribbling notes during sessions. No more brochure-heavy bags weighing you down. Now, the only thing attendees need on the show floor is a cell phone," said Mollie Spilman, chief executive officer of BDMetrics. "With the Virtual Totebag, tradeshow attendees can collect and store speaker presentations, exhibitor collateral and more with a simple text message."

To utilize the Virtual Totebag, attendees text collateral codes on display in conference sessions and exhibitor booths to request and download their desired materials at www.virtualtotebag.com. During the Virtual Totebag’s beta launch at last week’s International Sign Expo, attendees requested 461 materials from four pilot exhibitors and 37 conference sessions.

"The Virtual Totebag is a win-win-win," said Lori Anderson, president and chief executive officer of the International Sign Association. "It lightens the load as attendees walk the exhibit hall; it drives leads and lowers costs for exhibitors; and it reduces tradeshow waste for a more eco-friendly event. In today’s environment, green solutions like the Virtual Totebag are essential to the future of our industry and our planet."

Exhibitors and tradeshow organizers interested in implementing the Virtual Totebag can contact steve.navarro@bdmetrics.com for more information.