In the News

Virtual Totebag™ Helps Sage Summit Dramatically Reduce Printed Materials

Sage Goes Green, Saves Money & Quickens Sales Cycle with Event Attendees

Columbia, MD – October 4, 2011 – Three Stage Media, a provider of digital event solutions, partnered with Sage North America on its annual Sage Summit which took place in Washington, D.C. in July of 2011.   The 2011 Sage Summit brought together the entire Sage community: customers, partners, exhibitors, and Sage team members and drew 4,369 attendees.

Sage North America’s VP of Event Marketing, Danielle Cote, saw a major opportunity to utilize a digital collateral marketing platform to save money on printing and shipping, and accelerate Sage sales cycles by radically shortening an attendee’s “mean time to access” essential session and exhibitor content.

Sage turned to Virtual Totebag™, a software-as-a-service web platform that enables attendees to easily find, download and share product information before, during and after the event.

“We looked at a variety of web-based content management solutions relating to events.  We chose Virtual Totebag because it’s elegantly simple, with a well-executed core set of features that focus on quickly getting the right content to the right attendees, and provides Sage with meaningful, actionable reports, data and metrics.  Using Virtual Totebag has made Sage greener, slashed post-event sales cycles, and helped increase attendee satisfaction.”

“Virtual Totebag customers realize immediate savings by dramatically reducing their printing and shipping of collateral.  All too often these expensive color materials end up in the trash before an attendee ever gets home,” said Len Ostroff, CEO of Three Stage Media.  “After the event, sales teams find that it’s easier to engage their prospects since they can see precisely who downloaded what content, and when.”

Of the 4,369 attendees, approximately 1,200 of them utilized Virtual Totebag. Users averaged 13 document downloads, indicating how quickly and easily Virtual Totebag was adopted.  Also compelling is that after the show, there were almost 9,000 additional document downloads, demonstrating that Virtual Totebag truly extended the event well beyond its six in-person days.

“We are far greener today with Virtual Totebag than we’ve ever been,” said Danielle Cote, VP of Event Marketing for Sage.  “Without it, we would have printed an additional 15,000 session handouts at about 10 pages each. At just $0.10 a page, that’s a savings of at least $15,000.  And attendees downloaded nearly 15,000 documents, almost completely offsetting our reduction in printing.”

A full case study is available at http://www.virtualtotebag.com/casestudies/SageSummit2011.pdf.
For more information, please visit www.virtualtotebag.com.

Media Contact: Pete Celano
Chief Marketing Officer
Three Stage Media
pete [@] threestage.com
(410) 402-1084

Potomac Tech Wire: Columbia-Based Three Stage Media Launches Informous Division

Potomac Tech Wire’s Friday September 10, 2010 edition covered Three Stage Media’s launch of Informous.

Columbia, Md. — Three Stage Media, a Columbia-based developer of interactive technology for the trade show market, said it has launched a new division aimed at helping companies in specific industries increase the visibility of their products on the Internet. The division, known as Informous, initially will focus on the packaging industry, using an Amazon-like recommendations engine to showcase products to potential buyers through spec sheets, demonstration videos and catalogs. “Most product searches begin on the Internet, but general search engines produce an overwhelming, and not always accurate, number of results,” said Informous CEO Len Ostroff, also the CEO of Three Stage. “Informous enables companies in specific industries to reach buyers during the critical research phase, leading to more qualified leads.”
http://www.informous.com
http://finance.yahoo.com/news/Introducing-Informous-New-B2B-bw-1827010405.html?x=0&.v=1

Chris Montanti, Director of Business Development, Discusses eventSocial in The Daily Record

Chris Montanti, Three Stage Media’s Director of Business Development, discussed business-to-business social networking using Three Stage’s eventSocial in the August 8th issue of The Daily Record.

virtualTotebag and eventSocial Receive Positive Feedback From NVCA Annual Meeting Attendees

This year, NVCA used Three Stage Media’s eventSocial and virtualTotebag at its Annual Meeting.  NVCA’s Jeanne Metzger posted on how these tools provided conference attendees easy and efficient access to collateral, encouraged the use of social media to promote the meeting and foster networking between attendees, and saved staff time and cut costs.
Read the full post here: virtualTotebag and eSocial Receive Positive Feedback From Annual Meeting Attendees

Case Study: 2010 BIO International Convention

Learn how the 2010 BIO International Convention leveraged Social Media with eventSocial to identify and attract new attendees in this Case Study.

BIO International Convention Uses eventSocial in its Grassroots Outreach Efforts

In the Association Meetings June 2010 issue, the Biotechnology Industry Organization describes how Three Stage Media’s eventSocial tool was used to promote colleague-to-colleague outreach and increase attendance.

Three Stage Media’s virtualTotebag Offers Endless Solutions

Read why Event Solutions recommends virtualTotebag to help events eliminate waste, enhance the viral impact of shows and increase exhibitor ROI.

Three Stage Media’s virtualTotebag Named Best Green Product

Three Stage Media and our virtualTotebag product received first place at the Baltimore Business Journal’s Green Business awards luncheon for best “Green Product/Service.” Click here to view CEO Len Ostroff accepting the award.

Three Stage Media Names Len Ostroff President and COO

Three Stage Media, Inc. today announced that Len Ostroff has been appointed the Company’s president and chief operating officer, effective January 1, 2010.  In this role, Mr. Ostroff will oversee technology development, sales, marketing and operations for the Company.  Three Stage Media’s product suite leverages green, social and mobile technologies to extend and enhance the power of face2face events.

“It’s an exciting time to join the Three Stage Media team,” said Mr. Ostroff. “The past year has seen the Company transform its business and develop a suite of high-value, low-cost products that is poised to reshape the events industry.  I’m thrilled to come aboard at such a critical juncture and help deliver the true potential and growth of the Company’s offerings.”

Mr. Ostroff has more than 20 years of operational, financial, technical and marketing experience, having served as chief marketing officer at VetCentric, chief executive officer at Rovion and chief operating officer at Sinclair Ventures.

“At Three Stage Media, we combine the power of traditional face2face events with today’s top interactive trends and technologies,” said Mollie Spilman, chief executive officer of Three Stage Media. “Len’s experience with both traditional and digital media, combined with his technical expertise and marketing savvy, make him the perfect president to help build our products and lead our business.”